Daniel Salas

Building Information Systems for Automotive Innovation



Project Leader


Information Systems and Technology (Automotive Industry)

Fields of Study

Operations Research and Industrial Engineering
Finance and Supply Chain

  • Industrial engineers or operations researchers are concerned with making systems more efficient. Often this goal is achieved through the use of mathematical models.
    Optimization mathematical models are routinely applied to find the “best available” value given production costs.
  • Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the
    specialized function directly associated with the top management.
  • Supply chain management (SCM) is the management of the flow of goods and services. It includes the movement and storage of raw materials, work-in-process inventory, and
    finished goods from point of origin to point of consumption.


Cornell University MascotUT_Austn_logo






Bachelors of Science (BS)

Cornell University

Masters of Business Administration (MBA)

University of Texas at Austin

What inspired you to enter your profession?

From an early age, I loved building things, especially with Legos. Putting things together and taking them apart got me interested in how things work, and by the time I was a teenager, I knew I wanted to be an engineer. Math, science, and innovation (creativity) concepts are built into every new Lego project!

Tell us about the greatest challenge you had while you were in school.

Feeling over-committed. School can be difficult in balancing time between all the fun stuff (extracurricular activities, social life, etc) and of course academics (homework, labs, exams) and in some cases work.  How do you find the time to do everything? How did I overcome some of these challenges?

Doing some general planning helped. At the beginning of the week, I would look ahead at everything I needed to do for that week and create a high level plan between doing homework (block off set times to do), having fun, and attending club meetings. Another important thing was sleep. Being sleep deprived can impact how much you do as you are not well rested and it can also impact your health. “Power naps” were key. Finally, prioritizing was another good way to help from being overwhelmed. Of course, you are in school to graduate so academics are first, but you definitely have to prioritize your daily and weekly “list” of things to do.

What innovations should we watch for in your industry of automotive design?

tweelThe “Tweel” is an airless tire design developed by Michelin. It brings a significant advantage over regular tires because it cannot burst, leak pressure, or become flat. NASA has contracted Michelin to develop a wheel for the next generation Lunar Rover based on the Tweel concept.

How do you give back to your community?

In addition to supporting organizations like Teach for America that stand behind educational equity and excellence, I also have been coaching young kids through YMCA soccer for the last year.

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